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BMW pulls back into Hollywood
BMW stunned Hollywood six years ago when it left the entertainment biz in its rearview mirror.
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Gaga over branding
"Bad Romance," You-Tube's latest music video sensation, features pop culture and music phenom Lady Gaga contributing to a product placement first.
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Audi drives to product placement agency
Audi, which has been able to boost its profile with a series of successful product placements, like the "Iron Man" franchise, has tapped Iconic Entertainment to handle such deals.
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Igielko-Herrlich & Granath: Outsiders looking in
Company founders Igielko-Herrlich and Granath were unfettered by preconceived notions.
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Savvy auds drive need for seamless show stuffers
Product placement peeps battle oversaturation.
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BMW back for film ‘Mission’
Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
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Wanda Buys Marketing Specialist Propaganda GEM, Hoolai Games
Wanda Cinema Line Co. has completed buying Hollywood entertainment marketing agency Propaganda GEM and the Chinese gaming distribution company Hoolai Games. Wanda made the announcement of the two deals...
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